This article was originally published in May 2012. Tapping into creativity is a constant challenge. I hope this updated post helps jumpstart your team.
In a business climate that can turn on a tweet, creativity is not just an asset, it’s essential. But I'm not just advocating creativity for creativity’s sake – companies need creativity to solve real business problems. Many of the pre-recession ways of doing business are no longer viable. As a seasoned leader shared with me recently, “The half-life of ideas is decreasing rapidly.” So what’s our response?