Your Two Words...

A few weeks ago, I wrote a post entitled, Just Two Words. At that time, I encouraged you think deeply about what you do – and to articulate your answer in just two words. The feedback on that activity has been extremely positive. The following are some of your responses…

Just Two Words

Simplicity drives clarity. Clarity generates focus. Focus enhances results. Many years ago, someone challenged my team to assess the scope of our product and service offerings. We were doing a lot of things, and we were doing them well. The bigger question was, were they the right things?


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